Thank you, Steve Jobs.  True disruption requires a mix of brilliant vision and a bit of delusion that belies the tenacity required to actually make ideas happen.  You taught me and thousands of other innovators and business builders that it takes more than just a great idea to change the world.

Thank you for showing us that it’s not a 1, 2, or 3 act play.  After stubbing your toe with the Apple III and Lisa, the Mac was born.  After getting ousted by the board, you came back and increased revenue from $7B to $65B while changing industries and millions of lives along the way.

Thank you for inspiring me and others to follow their passion and chart their own course.

Thank you for showing us that you should never settle for “good enough.”

And thank you for all of these insanely great products.

I will miss you.

Sean Eidson

ceo – TRUE linkswear

As a product geek it is impossible to recall how many times I have referenced an Apple creation as a “north star” to be admired and aspired to.

Steve Jobs, obviously, was a genius and a visionary. He was a passionate perfectionist who ignored the status quo and charted his own course until his products became the status quo.

He never followed the crowd.  He shaped innovation in ways that literally changed how humans function on a daily basis. Who can live without their iPod, iPhone, iPad or Mac Book? Apple is part of how we exist and Mr. Jobs’ product vision was iconic.

As important for the future, in my opinion, was Mr. Jobs’ influence on a generation of product entrepreneurs to think differently in their own “space”, and his legacy will inspire entrepreneurs for many generations to come.

Thank you Mr. Jobs for giving companies like TRUE linkswear the confidence to strap on some “brassies”, challenge the status quo and pursue a dream.

We will miss you.

Rob Rigg

President – TRUE linkswear

A strong 5 under round on Sunday almost got Ryan into the Tour Championship in Atlanta.

Ryan’s next tournament will be the Justin Timberlake Shriners Open in Las Vegas – just down the street from his house.

Ryan’s Bag for The BMW Championship

Putter: Cleveland Classic 3

60* Titleist Vokey Design; BV 260-06; Spin Milled, Golf Pride Tour Velvet Grip, Dynamic Gold Wedge Shaft
54* Titleist Vokey TVD54; Spin Milled, Golf Pride Tour Velvet Grip, Dynamic Gold Lite Wedge Shaft

4-P Adams idea MB2, Dynamic Gold X100 Pro Lite Sensicore, Ping Tour Velvet Grip

20 degree Adams idea pro A12 proto-g, Oban Kiyoshi Hybrid 05-100, Ping Tour Velvet Grip

14 degree Adams idea pro a12 proto-g, Oban Kiyoshi 05-100, Ping Tour Velvet Grip

3 Wood – Adams Speedline Fairway, F11, Ti, 15*. Shaft: UST Proforce, Mamiya, 6TX

Driver – Adams Speedline, 9088 LDA 7*. Shaft: UST Proforce, Mamiya, 6TX

Ryan’s Footwear Selection

Thursday: TRUE stealth – White with Cream sole
Friday: TRUE stealth – Brown with Cream sole
Saturday: TRUE stealth – Brown with Cream sole
Sunday: TRUE stealth – Brown with Cream sole

We were really proud to receive this thoughtful TRUE story from Howard in Texas – Love it!

In the last few months, I had purchased high end Adidas and FJ Streets in order to find a more comfortable shoe. 2 weeks ago the “shoe-guy” at my local Golfsmith in The Woodlands,  Texas recommended I just try they on. He calls himself this, and it is obvious why, he loves what he does ALOT! I could not truly believe what my feet were telling me. The ooos and ahhhs from my toes and heels could not be real. Had someone finally designed the perfect shoe? Needless to say, “shoe-guy” along with my feet talked me into buying a pair. When I got to my course, everyone kept looking at my shoes. “What are those?”, “where did you get them?”, “they look comfortable!” and on and on. Needless to say, all the money I have spent on other shoes recently has been wasted and I gave away most all of the other pairs I owned. Oakleys, FJ’s, Nike’s, Adidas…all gone.  Outside of the obvious and extreme comfort, I love many other features that “bug” me with other shoes:

1 – Sole design is genius. It is stable, you can feel slopes and subtle curves in the ground AND anything outside of clay will not stick.

2 – Lowering the heel of the shoes. Ever try to raise your head with most of your weight on your heels? Possible, but hard to do.

3 – Tongue design. I hate, hate, hate shoes in which the tongue twists to the side. This is not possible with your shoe.

4 – Leather of the shoe is soft, yet gives the impression that it is thick enough to last many years.

5 – Most guys do not have tiny hands, so the bigger laces are also a plus.

Thanks for a product that is ahead of its time, I look forward to owning many more pairs.

Howard W.

Here is an updated WITB and OTF for Ryan Moore as he heads to Chicago for the BMW Championship in a couple of weeks.

He has changed his Driver, 3 Wood and Putter from the last time we posted WITB for RyMo.

Putter: Cleveland Classic 3

Wedges

60* Titleist Vokey Design; BV 260-06; Spin Milled, Golf Pride Tour Velvet Grip, DG Wedge shaft
54* Titleist Vokey TVD54; Spin Milled, Golf Pride Tour Velvet Grip, DG Lite Wedge shaft

Irons

4-P Adams  idea MB2, DG x100 Pro Lite Sensicore, Ping Tour Velvet Grip

Woods and Hybrids

20 degree Adams idea pro A12 proto-g, Oban Kiyoshi Hybrid 05-100, Ping Tour Velvet Grip
14 degree Adams idea pro a12 proto-g, Oban Kiyoshi Hyrbrid 05-100, Ping Tour Velvet Grip

3 WD Speedline Super fairway, Ti-w.! 14.5*, Matrix 7M3 black tie, X-Flex,  GP Tour Velvet Grip
Driver Adams Speedline,9088LOA. 7*, Graphite Design tourAD quattro tech X 75 grams,  GP Tour Velvet Grip

Ryan’s shoe choices

TRUE tours: White/White with Black sole

TRUE stealth: Brown/Cream and White/Cream

Ryan Moore in his White TRUE tours

In the past couple of weeks we have received emails from TRUE friends (our customers) and others asking how we feel about what is becoming a rather obvious shift in golf footwear towards minimalist or “natural motion” shoes. Some big players in the industry seem to be getting closer to our space.

Honestly, we are ecstatic because we believe all golfers would benefit from lighter, more flexible shoes. TRUE is very confident that our product will outperform what others bring to the market and we will continue to innovate and improve so competitors remain a step or two behind us in the minimalist golf shoe space.

Ryan Moore at a PGA TOUR event in his TRUE stealths

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Ryan left soggy Sandwich with a few other pros on a charter for Vancouver, BC where he will play in The RBC Canadian Open this week at Shaughnessy G&CC.

This course holds a special place in Ryan’s heart as it was at The Canadian Open at Shaughnessy in 2005 where he secured his PGA TOUR Card and avoided having to visit Q School. Most impressive of the young jedi.

Ryan will be sporting a mix of TRUE stealths and the Limited Edition White/Red TRUE tour in Vancouver. The Limited Editions are available at TRUE linkswear.com and also at select Golf Town locations in BC and Ontario.

Canadian Open TRUE tour Limited Edition

On the stealth side Ryan has been leaning towards the Black with Mud sole, Black with Electric Blue sole and White with Cream sole.

Ryan will be visiting Golf Town in Richmond BC on Tuesday, July 19th from 6pm to 7pm so be sure to stop by if you are in the area and say “hi”.

His bag at The Canadian Open will consist of:

Putter – Sik Pro; prototype; IOmic grip

60* Wedge – Titleist Vokey Design; BV 260-06; spin milled, Golf Pride Tour Velvet Grip, Dynamic Gold Wedge Shaft
54* Wedge – Titleist Vokey TVD54; spin milled, Golf Pride Tour Velvet Grip, Dynamic Gold Lite Wedge Shaft

Irons – 4-P Adams idea MB2, Dynamic Gold x100 Pro Lite Sensicore, ribbed Ping Tour Velvet Grip

Hybrid – 20 degree Adams idea pro A12 proto-g, Oban Kiyoshi Hybrid 05-100, ribbed Ping Tour Velvet Grip
Hybrid – 14 degree Adams idea pro a12 proto-g, Oban Kiyoshi 05-100, ribbed Ping Tour Velvet Grip

3 Wood – Speedline F11 ti 14.5 degree, Fujikura Motora F3 x-flex 70g, ribbed Ping Tour Velvet Grip

Driver – Adams A4 InSight tech proto 9015d, Graphite Design tourAD quattro tech x-flex 75 grams, ribbed Golf Pride Tour Velvet Grip (blue)

We were honored to get this email from Jim Colton after he completed the Ben Cox 155 and really proud that our TRUEs contributed, a little, to his successful mission on the links at Ballyneal to raise money for Ben and his family. Please read on and check out the incredible stats at the bottom.

Dear my TRUE friends,

I wanted to send a quick note of thanks for supporting the Ben Cox golf marathon and for being a vital part of the big day. As you know, we smashed right through our original goal of 108 holes and ended up walking 155 holes in one day! That helped push the fundraising for the Cox family to new heights. Right now, we are sitting at over $80,000 raised!

I had TRUEs on my feet for the entire day, walked over 45 miles in 16 hours, and didn’t have a single issue with my feet or legs. I can’t think of a more ringing endorsement for your product. I doubt that I would’ve made it close to 155 in any other shoe. In fact, I wouldn’t have even attempted to do this marathon if I hadn’t discovered the TRUEs last year. I suffered through a summer of the Ecco Freddy Couples last summer, and they were murder on my feet and ankles when walking 36 or more. Now I wouldn’t even wear those shoes to mow my lawn.

Jim Colton rockin' the Brown stealths during The Ben Cox 155

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This is probably the coolest TRUE story we have ever received – read on!

My best friend Justin, who is an avid golfer, was planning his wedding a couple months ago and wanted to break away from the traditional wedding getup.  He was shown the True Tours by Ryan First, Head Golf Professional at White Eagle Golf Club, and knew they would be a perfect fit with a tuxedo.  Due to high demand it was looking like it would be difficult to outfit all of the groomsmen with the shoes, but thanks to some hard work from Ryan and one of your representatives (who evidently went directly to Ryan Moore’s personal stash to fill our order) we were able to get the shoes in time and show up to the wedding in style.  Although we have yet to test the shoes on the course, we can attest that they held up well on the dance floor!

Jordan

Photos below!

Justin and his Groomsmen in their Black/White Tours

Lounging before "Go time!"

The Men in Black (with White soles!)

The past few months have been really exciting at TRUE linkswear.

We launched a new model in the TRUE stealth, began working seriously on apparel, received samples for our 2012 men’s and women’s footwear lines, set up TRUE HQ in Scottsdale and are about to go chain wide at multiple retailers.

We are also starting to add to our team – which is VERY exciting.

TRUE linkswear is looking for an Office Manager to join us at our new headquarters in Scottsdale.

If you, or anyone you know, may be interested, please pass on this link.

Thanks!