The 2024 PGA Show will be remembered as a landmark event for TRUE linkswear, marking a significant stride in our journey as a brand committed to crafting authentic, performance-driven golf footwear.
From the moment the show began, it was clear that this was going to be a big one. Our booth, a constant hub of activity, was the epicenter of an incredible buzz that resonated throughout the event. We weren't just participants; we were trendsetters, leading the charge in redefining golf footwear and apparel.
The new product line-up was the star of the show. We unveiled a range of shoes that perfectly encapsulated our ethos – blending style, comfort, and functionality. Each product was a result of meticulous design and innovation, tailored to meet the evolving needs of modern golfers. From sleek, waterproof designs to eco-friendly materials, our shoes were a hit, attracting attention for their unique blend of aesthetics and performance (more on the new models below).
One of the most rewarding aspects of the show was the opportunity to connect with over 500+ buyers and media personnel. These interactions were more than just business transactions; they were a chance to share our story, our vision, and our passion for golf. The feedback was overwhelmingly positive, with many appreciating the quality, design, and innovation that TRUE linkswear brings to the table. These conversations were not only affirming but also enlightening, providing us with valuable insights and perspectives that will undoubtedly shape our future endeavors.
What were people hyped on? 3 of our biggest drops coming in 2024 that include the following:
TRUE LUX G
Estimated launch date: Spring, 2024
MSRP: $175
Colors Available: 3 (+1 women's exclusive)
Available in: Men's & Women's
This upcoming model combines TOUR level performance with a new fit and feel. The LUX G has a fully waterproof (2-year warranty) construction with our signature TRUE easy-on collar and cushioned ride. Designed with style, and performance, in mind, the new LUX G offers a comfortable fit and feel unlike anything on the market.
FEATURES:
• TOUR Level Performance
• NEW Neoprene easy-on collar construction
• Wanderlux midsole for a supportive, yet comfortable ride
• Padded heel lock system to ensure stability throughout the swing
• Achilles heel pad prevents rubbing or any friction whatsoever
• Antimicrobial EVA comfort insole
• Waterproof Construction (2-year warranty)
• NEW Multi-material construction to ensure comfort, durability, and waterproofing
TRUE LUX 2
Estimated launch date: Summer, 2024
MSRP: $295
Colors Available: 4 (est.)
Available in: Men's
The first spiked shoe since TRUE’s relaunch in 2017; the LUX 2 pulls out all the stops, geared toward comfort and TOUR level performance. With a new soft-spike construction and NRG carbon fiber plate, the LUX 2 is destined to be the highest performing golf shoe we’ve ever made. Complete with a 2-year waterproof warranty, guaranteed to be a comfortable and high-performance shoe.
FEATURES:
• TOUR Level Performance
• NEW Soft Spike system for added grip and stability
• NEW NRG Carbon Fiber plate for additional rebound and power; also prevents any irritation or rub from the soft spikes through the midsole
• Napa Leather for a buttery soft fit and feel
• NEW water-lock tongue construction to ensure additional coverage
• NEW concave heel construction for easy-on access and additional comfort
TRUE OG CUSH
Estimated launch date: Summer, 2024
MSRP: TBD
Colors Available: 3 (est.)
Available in: Men's
TRUE has always been known for its unique approach to natural footwear by incorporating zero-drop and wide toe box technology into our Original lineup. The OG Cush is the first refreshed zero-drop, wide toe box model on an all-new outsole that features this technology. Working with podiatrists and foot health experts, the OG Cush is a first of its kind cushioned zero-drop shoe, meaning you’re in for a comfortable ride while maintaining healthy, ergonomic fit and feel.
FEATURES:
• Zero-drop construction for a natural, connected feel
• Extra wide toe box (up to EEE) for a natural fit
• Water-resistant construction and materials
• NEW OG grip tread for more coverage and traction on all surfaces
• NEW Athletic-inspired midsole that looks good on and off the course
• NEW Fit, feel, added cushion under foot while maintaining the ethos of our Original lineup
Looking ahead, we are more excited than ever about the future of TRUE. With the momentum from the PGA Show, we are poised to take our brand to new heights, continuing to innovate, inspire, and connect with golfers around the world. The 2024 PGA Show was not just an event; it was a milestone in our journey, and we are thrilled to see what the future holds.