TRUE linkswear

We're extremely excited by the response we've received to the new lines of TRUE golf shoes. Already we're seeing significant pre-orders for our stealth and tour line ups, and have had an AMAZING response to the new phx.
Its great to know that our wearers are coming back again for their second, third, and fourth pairs [...]

Thank you, Steve Jobs.  True disruption requires a mix of brilliant vision and a bit of delusion that belies the tenacity required to actually make ideas happen.  You taught me and thousands of other innovators and business builders that it takes more than just a great idea to change the world.
Thank you for showing us [...]

A strong 5 under round on Sunday almost got Ryan into the Tour Championship in Atlanta.
Ryan's next tournament will be the Justin Timberlake Shriners Open in Las Vegas - just down the street from his house.
Ryan's Bag for The BMW Championship
Putter: Cleveland Classic 3
60* Titleist Vokey Design; BV 260-06; Spin Milled, Golf Pride Tour Velvet [...]

We were really proud to receive this thoughtful TRUE story from Howard in Texas - Love it!
In the last few months, I had purchased high end Adidas and FJ Streets in order to find a more comfortable shoe. 2 weeks ago the "shoe-guy" at my local Golfsmith in The Woodlands,  Texas recommended I just try [...]

Here is an updated WITB and OTF for Ryan Moore as he heads to Chicago for the BMW Championship in a couple of weeks.
He has changed his Driver, 3 Wood and Putter from the last time we posted WITB for RyMo.
Putter: Cleveland Classic 3
Wedges
60* Titleist Vokey Design; BV 260-06; Spin Milled, Golf Pride Tour Velvet [...]

In the past couple of weeks we have received emails from TRUE friends (our customers) and others asking how we feel about what is becoming a rather obvious shift in golf footwear towards minimalist or "natural motion" shoes. Some big players in the industry seem to be getting closer to our space.

Honestly, we are ecstatic because we believe all golfers would benefit from lighter, more flexible shoes. TRUE is very confident that our product will outperform what others bring to the market and we will continue to innovate and improve so competitors remain a step or two behind us in the minimalist golf shoe space.

Ryan Moore at a PGA TOUR event in his TRUE stealths

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Ryan left soggy Sandwich with a few other pros on a charter for Vancouver, BC where he will play in The RBC Canadian Open this week at Shaughnessy G&CC.
This course holds a special place in Ryan's heart as it was at The Canadian Open at Shaughnessy in 2005 where he secured his PGA TOUR Card [...]

We were honored to get this email from Jim Colton after he completed the Ben Cox 155 and really proud that our TRUEs contributed, a little, to his successful mission on the links at Ballyneal to raise money for Ben and his family. Please read on and check out the incredible stats at the bottom.

Dear my TRUE friends,

I wanted to send a quick note of thanks for supporting the Ben Cox golf marathon and for being a vital part of the big day. As you know, we smashed right through our original goal of 108 holes and ended up walking 155 holes in one day! That helped push the fundraising for the Cox family to new heights. Right now, we are sitting at over $80,000 raised!

I had TRUEs on my feet for the entire day, walked over 45 miles in 16 hours, and didn't have a single issue with my feet or legs. I can't think of a more ringing endorsement for your product. I doubt that I would've made it close to 155 in any other shoe. In fact, I wouldn't have even attempted to do this marathon if I hadn't discovered the TRUEs last year. I suffered through a summer of the Ecco Freddy Couples last summer, and they were murder on my feet and ankles when walking 36 or more. Now I wouldn't even wear those shoes to mow my lawn.

Jim Colton rockin' the Brown stealths during The Ben Cox 155

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This is probably the coolest TRUE story we have ever received - read on!
My best friend Justin, who is an avid golfer, was planning his wedding a couple months ago and wanted to break away from the traditional wedding getup.  He was shown the True Tours by Ryan First, Head Golf Professional at White Eagle [...]

The past few months have been really exciting at TRUE linkswear.
We launched a new model in the TRUE stealth, began working seriously on apparel, received samples for our 2012 men's and women's footwear lines, set up TRUE HQ in Scottsdale and are about to go chain wide at multiple retailers.
We are also starting to add [...]