Hello TRUE friends,
We are very excited to launch our 2013 Golf Footwear today!
2011 was our first year on the market with the TRUE tour and TRUE stealth. In 2012, we updated the outsoles and uppers of both of those models and also introduced the TRUE phx and our first women's shoe, the TRUE isis. Then, in November, we brought the TRUE sensei to market, which is the first golf platform to win a PGA TOUR event and run a Marathon on the same day!
TRUE linkswear is the only major golf footwear brand 100% committed to spikeless and the only golf footwear brand 100% committed to minimalist footwear.
We are continuing to push the envelope as we strive to create the most innovative footwear in golf. Our focus for 2013 was to develop the most comfortable uppers imaginable so you can walk the course all day long, while also adding two distinct outsole options which improve traction, flexibility and performance over our very popular Ergo-Traction 2.0 platform that we launched in 2012.
Upper Summary - The TRUE chukka, stealth, proto and tour all have our proprietary ultra-comfortable premium waterproof leather. The TRUE phx has a leather upper that is water resistant while the TRUE sensei has a super comfortable and flexible synthetic upper that maximizes breathability.
Outsole Summary - The TRUE proto and sensei have our new TRUE sensei platform, which provides enhanced stability and traction. Ryan used the TRUE sensei platform to win the JT Shriners Open in Las Vegas. The TRUE chukka, stealth and tour share our new TRUE ninja platform, which provides enhanced feel and flexibility. The ninja platform is our most "barefoot" yet. Both of these platforms are zero drop, less than 10mm from the ground and very comfortable. The TRUE phx has the same Ergo-Traction 2.0 platform as last year.
Here is our 2013 TRUE linkswear Men's Golf Footwear Product Line:
TRUE chukka- The TRUE chukka is our ode to golf in the Northwest, where most of team TRUE grew up teeing it. The chukka is a "mid-top" version of the TRUE stealth with extra height to help navigate wet or winter conditions on the course, or around town. The chukka is made from our super comfortable premium leather, has a two year limited waterproof guarantee and also has a leather lining inside. We put our new TRUE ninja outsole on the chukka to maximize feel in all conditions. The TRUE chukka looks great with khakis, pants, or jeans and is now available for sale in Black or Brown at truelinkswear.com for $209.
TRUE stealth - The stealth has been updated slightly for 2013, our third iteration of this ultra comfortable premium leather golf shoe. The stealth has moved from the Ergo-Traction 2.0 platform to our new Ninja platform which provides enhanced feel and flexibility. The upper is made from our proprietary premium waterproof leather which is very soft and ridiculously comfortable. From an upper styling standpoint we only made one small update by adding rivets to the eyelets for a more clean and sophisticated look. The TRUE stealth comes with a two year limited waterproof guarantee and is now available for sale in Black, White or Brown at truelinkswear.com for $199.
TRUE proto - Ryan Moore started wearing the TRUE proto during the 2012 Fed Ex Cup Playoffs and showed the world what our new shoe can do with Top 10s in 3 events including a T-3 finish at The Coca Cola Championship at East Lake. Ryan followed that up by winning the JT Shriners Open in Las Vegas. Yep, the proto is off to an impressive start on TOUR! The TRUE proto has the same premium waterproof leather as the stealth, but we incorporated some perf leather in the heel and also spiced things up with a big red tab on the side. The proto screams TRUE performance and that is what it delivers with our new sensei outsole which provides enhanced stability and traction. The TRUE proto has a two year limited waterproof guarantee and will be available for sale in six colors for $169 on truelinkswear.com.
TRUE tour - The iconic tour has been updated for 2013 and it is the best one yet. The 2011 tour was the original "slipper with traction" which put TRUE on the map, while the 2012 tour developed a strong following thanks to improved aesthetics and performance. The 2013 TRUE tour provides the comfort of the 2011 tour with even better aesthetics and performance than the 2012 tour. We took our super soft and supple premium leather, also found in the 2013 chukka, stealth and proto, and put it in the tour to take the comfort level from "golf footwear leading" to "my most comfortable shoes ever". Then we set aside the Ergo-Traction outsole and slid in our TRUE ninja outsole which has increased flexibility and feel. The $149 TRUE tour ships with a two year limited waterproof guarantee and is now available at truelinkswear.com in Black, White/Black, White/Brown and White with Kelly Green. Additional colors will be released online in the next few months.
TRUE phx - The comfy and stylish $99 phx is back for 2013 with a few new colors rolling out during the season. White/Kelly/Charcoal is now available at truelinkswear.com and there will be other colors on the way soon.
TRUE sensei - We released the sensei in November and the response has been terrific! The sensei has been on TOUR, run a marathon, played 144 holes in one day and enjoyed a nice family vacation at Disney World amongst other adventures, and that is just in the past couple of months. We designed the TRUE sensei to be the most versatile and comfortable golf shoe ever. The synthetic upper breathes really well on those days when a leather upper and water proof membrane can make your feet too hot. The outsole provides excellent traction and stability on the course and also on trails, roads, or wherever else life take you. The TRUE sensei is now available through truelinkswear.com in four colors for $99. We will be launching additional colors throughout the season.
We hope that you are excited about the thoughtful innovation that we have put into our 2013 Men's Golf Footwear line. Our goal is to provide you with the most comfortable and best performing golf footwear on the market! Please let us know what you think, we love getting feedback!