Style
When we launched the TRUE tour we knew it would look different from any other golf shoe on the market, because it had to.
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Other golf shoes are built on a dress shoe chassis, which makes absolutely no sense to us. The ideal golf shoe should be built around the human foot. The heel and toe should be on the same level and the width of the shoe should correspond to the natural dimensions of a foot. To improve stability and comfort, especially in wet conditions, it is necessary to add some traction to the sole and waterproofing to the upper. Our 2011 TRUE tour aimed to meet the above requirements and based on consumer feedback we felt like we succeeded. However, our goal as a company is to always improve. We encourage customer feedback and listen attentively. The one element of the TRUE tour and TRUE stealth that both our company and our customers believed could use improvement was "the look". So for 2012, we made some aesthetic changes, provided that they would NOT compromise performance. In fact, our goal was to improve the performance of our golf shoes while also improving style. And we truly believe that we did it. |



