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TRUE barefoot
Most golf footwear and equipment companies spend all their time talking about how the latest and greatest product they launched can improve your game, add a few yards, shave strokes, increase spin, lock you in to your stance, etc.
At TRUE our priority is to build shoes from the ground up so they function naturally with your body.
At TRUE linkswear our product maximizes two priorities that we consider sacred:
- Comfort
- Allowing your body to function naturally
Our model started with the human foot, not a dress shoe. We added some traction elements and waterproofing to create the ideal golf shoe - a “slipper with traction” that provides incredible walking comfort and maximum feel during the golf swing.
When we say “comfort” we mean the type of amazing feel in your golf shoe that allows you to walk 54 holes the first day you take them out of the box.
When we focus on allowing your body to function naturally we are not selling a “natural motion” story that includes a raised heel, shank and soft-spikes because there is nothing natural about it.
Your body can only function naturally when proprioception is allowed to occur and body alignment is ideal, which means a zero drop base with a thin outsole and no midsole.
The technology that goes into TRUEs is as innovative as it is logical. Get closer to the ground with a really thin sole and you begin to feel the course in ways that you can only imagine.
For any golfer who has dreamed of walking fairways barefoot, this is your chance.
TRUE linkswear shoes are the closest that you can get to playing in your bare feet, while also getting the benefit of traction and waterproofing.
According to Ryan Moore and our product testers – the TRUE tour is the lightest, most comfortable and best feeling golf shoe they have ever worn.
The upper is so comfortable that your feet may mistake it for a slipper.
The footbed and outsole work naturally with your foot so during every swing and on every step signals from the nerves in your feet to your brain are clear and unfiltered which improves balance, tempo and traction.
In 2011, we launched our first generation TPU TRUE barefoot platform. Consumers loved the amazing feel and comfort it provided, but at TRUE we knew that it could be better.
We are proud to introduce a new and improved TRUE barefoot platform for 2012 with the following features:
Improved Outsole Flexibility |
The 2012 TRUE barefoot outsole is now made from a thin, strong, and flexible RUBBER that allows your body's natural abilities to generate exceptionalstability and traction by maximizing contact with the ground and improving proprioception. The outer rim creates a "suction" effect to lock grass and sand under your foot for improved traction. Some of the bars and knobs have been removed, thanks to increased traction of the outer rim, which allowed us to improve the feel, or proprioceptive qualities, on the bottom. In addition to feel and traction the aesthetic qualities of the TRUE outsole has been improved to allow golfers to take their shoes off the course and wear them around town like never before. |
Zero Drop |
Our shoes are built with Zero Drop, meaning that your heel and forefoot are the same distance off the ground. This encourages a natural walking stride along with better posture and body alignment during the swing. For 2012 we reduced the amount of toe spring to create an even more natural platform. |
Wide Toe Box |
A wide toe box is vital in promoting natural body motion because it allows your feet and toes to function ergonomically in the shoe while providing a more stable platform for your swing. For 2012 we maintained the width of the toe box while adjusting upper designs on the tour and stealth slightly to improve the look. While the 2012 TRUEs may look a little more conventional, they still have the same barefoot chassis beneath. |
Proximity to the Ground |
Among all shoes played on TOUR, the TRUE barefoot™ platform is the closest to the ground at a mere 10mm off the grass compared to an industry average of 22mm. The 2012 line is just as close to the ground as the 2011s. Any closer and you would be barefoot! |
Feel |
The TRUE barefoot™ platform is designed to enable the sensitive receptors in your foot to enhance your golf experience. Whether it is reading a subtle break in the green, feeling the density of the sand beneath your feet in a bunker or simply feeling each step along the short grass of the fairway, the TRUE barefoot™ platform will allow you to Feel the Course™ like never before. Consumer feedback was that the 2011 TRUEs felt great but we did not want to stop there so we created the new TRUE Barefoot platform and Ergo-Traction outsole to make it even better. |
Comfort |
When customers are telling us that TRUEs are "the most comfortable shoes I have ever worn, even more comfortable than my favorite sneakers!" we knew we would have to be careful with making any changes. However, we were confident that improved upper materials, along with the rubber outsole, would make the 2012 TRUEs even more comfortable than the 2011s. And based on product testing feedback from Ryan Moore and other team TRUE members we got it done in a big way. |
