SCOTTSDALE, Ariz. - We are very excited to introduce the 2015 Spring/Summer Collection with six new models, including TRUEs first-ever spiked shoes, and all featuring new design elements and breakthrough technologies that will enhance comfort on and off the course. TRUE is so committed to providing unmatched comfort in every shoe, that a TRUE Comfort™ Guarantee was created for the 2015 models, encouraging golfers to test the shoes on the course instead of just the carpeted shoe department floor.
“We’re confident that golfers will have that WOW! moment when they wear our new TRUEs that we don’t mind guaranteeing it with a 30-day return policy,” said Jason Moore, TRUE linkswear vice president of product development. “Everything we do in the design and manufacturing of our shoes is run through a comfort filter, so to speak. If it doesn’t make the shoe more comfortable, we don’t include it.”
This year marks the first time TRUE enters the spiked shoe category with the Game Changer Pro, Classix and Fairways. To remain the most comfortable golf shoe, TRUE designers were challenged to find ways to integrate spikes while maintaining the barefoot style of the company’s heritage. Different sole designs and layers were created for each model, including P-Motion Technology in the Game Changer Series.
Game Changer Pro
Featuring P-Motion Technology, designers utilized an ultra-thin, lightweight proprietary rubber mesh compound created by a biomechanical engineer in the midsole of the Game Changer Pro to create the most flexible spiked shoe on the market. The combination of the rubber mesh and thin EVA foam, PMotion delivers unprecedented TRUE Comfort and shock absorption allowing your foot to move naturally
and breathe inside the shoe.
“This has been a two year project because we didn’t want our first spiked shoe to be a ‘me too’ spiked shoe that follows the others. We’ve always strived to be different, and Game Changer Pro is just that,” said Moore. “By using P-Motion we eliminated the feel of pressure points under the foot caused by soft spikes. This allowed us to make the thinnest and most flexible replaceable spiked shoe in the industry
without the feeling of seven spike platforms under each foot.”
By incorporating the replaceable Champ™ Zarma Tour™ soft spikes and the Slim-Lok™ system, designers were able to maintain a zero drop design with the spikes recessed into the sole. The Game Changer Pro features a premium leather upper in four color styles, including black with white accents, white with grey accents, white with TRUE red accents, and grey with trophy gold and white accents.
The Classix is a combination of traditional styling and innovative design that answered the requests from many of the top players who were looking for TRUE comfort. The full-grain premium leather upper with a throwback saddle style sits on a flexible outsole featuring a thin and lightweight rubber tread system using the replaceable, low profile and flexible Champ™ Zarma Tour™ soft spikes. The Champ StreetCaps™
are also included that allow you to convert the shoe to a comfortable street tread. The cushioning provided by a thin EVA midsole makes for a noticeable comfort difference compared to the more traditional, rigid classic golf shoes of the past.
As a shoe still in the prototype stage in the fall of 2014, PGA Tour pro Ryan Moore tested the Classix during the CIMB Classic in Malaysia. The shoes tested extremely well as Ryan collected his fourth PGA Tour victory and kick-started his 2015 season. “I fell in love with the Classix immediately. This is what I’ll wear most weeks out here because it’s very versatile and incredibly comfortable,” said Ryan, who not only owns four victories on tour but is also the founder of TRUE. “I felt it was our responsibility to make a spiked golf shoe that’s lightweight and
comfortable and I think we nailed it with this one.”
Classix will ship April 2 and will be available in three color styles, including grey with white accents, black with white accents, and white with royal blue accents.
Game Changer Hybrid
Like the spiked Pro version, the Game Changer Hybrid is built with P-Motion Technology for maximum comfort and flexibility. The Hybrid features a rubber tread system with a high-density coverage pattern on the sole for increased stability and traction. The ultra-soft leather upper has minimal designer aesthetics for a sleek look.
“This is the perfect golf shoe for players who may want to play 36 holes from sunrise to sunset or for the golf teacher who’s on his or her feet all day. That’s just how comfortable these are,” said Jason Moore. “The combination of the P-Motion rubber mesh and foam midsole along with the rubber tread outsole, in combination with the sock fit mid-foot and wide toe box – you’ll have to find a good reason to take these
shoes off your feet.”
The Game Changer Hybrid is available in four color styles, including white with grey accents, black with charcoal accents, grey with navy blue and charcoal accents, and white with orange and chocolate accents. The Hybrid will ship March 2.
The Motion was inspired by the popular TRUE street style models of the past, now with an improved leather upper, updated styling perfect for on and off course, more aggressive barefoot tread and features improved comfort essentials. The Motion is an ideal shoe for those seeking a sleek update to classic TRUE barefoot performance and comfort.
The Motion is built with a zero drop sole eliminating the forced heel found in most golf shoes, a wide toe box that allows for a better fit for the natural shape of the foot, lightweight materials that let the foot function freely and naturally, a thin sole offering closer proximity to the ground, and increased flexibility from a one-piece rubber outsole that allows the foot to closely mimic barefoot movement.
Available in four color styles, the stylish Motion comes in models of black with white accents, white with black accents, white with burnt orange and grey accents, and grey with navy blue and white accents. The Motion ships March 2.
By popular demand the Oxford continues in 2015 with five new styles featuring more durable materials and refined design characteristics compared to past Oxford styles from TRUE. The bold and hip look of the Oxford along with the overall comfort is a statement shoe for the golf trendsetter.
“Honestly, as a company of passionate golfers, we created the Oxford for us,” said Jason Moore. “We wanted the perfect golf shoe that we can wear into the office and onto the course. The Oxford is for the guy who is a golfer all the time, no matter what he’s doing, he’s always ready to hit balls or go play a quick nine.”
The upper is made of an enhanced waterproof, weather resistant PU leather with a soft suede heel for better comfort. The one-piece TRUE barefoot rubber tread outsole of the Oxford is ultra-flexible and provides the right amount of traction for the golfer on or off the course. The new styles of the Oxford include white with black accents, moss green, mud brown, stone grey, and black with light grey accents. The Oxford ships on April 2.
Inbee Park, LPGA star currently ranked #2 in the world, was attracted to TRUE for the comfort and performance she experienced with the shoes for the past couple of years. She joined #teamTRUE and quickly became involved in the new designs of the Fairways, specifically designed for women wanting style without sacrificing performance or comfort.
“Working with Inbee, we really wanted to step up to the plate with a shoe that’s worthy of one of the best golfers in the world. A task we didn’t take lightly,” said Jason Moore. “It’s a very comfortable shoe that is incredibly stable, durable and flexible.”
The Fairways were created similarly to the Classix with hand-finished detailing and a full-grain premium leather upper, in a minimal and modern wingtip style, that sits on a flexible outsole featuring a thin and lightweight rubber tread system using the replaceable, low profile and flexible Champ™ Zarma Tour™ soft spikes.
Fairways are available in three color styles, including white with teal accents, black with pop pink accents, and white with grey accents. These ship April 2.